One of the less popular gateway options offered by PayPal is the Digital Goods gateway. This is a more reliable payment method than PayPal Standard, as the checkout is completed on your site, but the payment is done on PayPal’s servers once your token is returned to PayPal. When a customer clicks to finish placing the order on your site after being directed back, this finalizes the order and sends that token back to PayPal with the final order details. The token can be used by your site to submit a final payment to PayPal. Instead, customers approve a purchase at PayPal, then they’re directed back to your site with a token (this token is passed to your site behind-the-scenes). Customers will be directed to PayPal from your site, but they don’t complete checkout at PayPal. PayPal Express avoids the IPN issues that arise with PayPal Standard.
PayPal Express is very similar to PayPal Standard with one major difference: the checkout flow. PayPal Express is available in the same countries as PayPal Standard, and you’ll be charged the same 2.9 percent + 30¢ per transaction with no setup or termination fees. Using the PayPal IPN can occasionally be unreliable, which can sometimes result in the orders not being completed correctly on your store, which is one of the downsides to PayPal Standard. Since checkout is completed on PayPal’s site, you have to rely on PayPal send payment success and failure notifications back to your store for completed orders using something called an Instant Payment Notification (IPN). PayPal also offers volume discounts if you process more than $3,000 in transactions with PayPal monthly. Customers are then directed back to your site after completing the PayPal checkout. They’ll be sent to PayPal from your checkout screen, and you’ll be charged the standard transaction fee for these payments, which is 2.9 percent + 30¢ per transaction. Transactions via PayPal Standard are processed on PayPal’s site (not your own), and will allow customers to pay with a PayPal balance or credit card. PayPal Standard is available in 190 countries, so almost any merchant can use it. PayPal Standard is one of the most popular gateways for merchants, as there are no setup fees, termination fees, or merchant accounts needed to get set up – all you need is a PayPal Business account. We’ll describe what each PayPal service can do and the associated fees (in USD), then we have a list of which PayPal add-ons are available for each eCommerce plugin so you can get started! Our PayPal comparison is meant to help you decide which PayPal service is right for your WordPress eCommerce store.
You’ll also get an SEO bump for having one. Aside from protecting payment information, they protect the login information for you and your customers from being sent in plain text to your server, and they usually increase conversions due to increased trust. If you run an eCommerce site, you should be using an SSL certificate no matter what.
#Paypal checkout pro#
While PayPal Pro requires an SSL certificate while other methods may not, I’m not going to include this in our comparison. Customers don’t even need a PayPal account to pay via PayPal-they can use their bank account or credit card to complete checkout, but can use their PayPal balance with an account. That kind of trust and those increases are significant enough that you should be testing PayPal in your store’s checkout to see if you can duplicate these results yourself. Nielsen Online Buyer Insights reports that PayPal Merchants benefit from a 27 percent increase in total customers after integrating PayPal, while total amount spent by customers increases 15 percent and transactions per customer almost double. While PayPal may not always be the most merchant friendly payment processor available ( read this from Chris Lema for an idea), customers trust PayPal and many merchants see an increase in their bottom line by using PayPal on their site. However, that doesn’t mean that excluding PayPal from your eCommerce site’s payment methods is the best choice for you. PayPal is not my favorite processor- Stripe is.
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